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MYOB

MYOB encapsulates the idea that fashion and playfulness can harmonize seamlessly. Defy the conventions and embrace a daring new realm of audacious fashion. This signifies the transcendence of restrictions, the amplification of spontaneity, and the transition from daytime to unforeseen evenings. The forthcoming fashion era revolves around your distinctive sense of style, a reality made achievable by MYOB. More than just another trend, it is a movement, a fresh paradigm, a precursor to what lies ahead. 

Crafted from silicone, a material endowed with remarkable attributes, the garment boasts longevity, unparalleled comfort, and resilience against water, UV light, and microbes. 

 

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Men/ women/ unisex
Men/ women/ unisex
Clothing
Clothing
Size (US)
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9 products
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MEET THE DESIGNER
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"MYOB encapsulates the idea that fashion and playfulness can harmonize seamlessly."

Jelena Obradovic, MYOB
MINI INTERVIEW

How did you become interested in fashion design?
From my earliest years, a passion for dressing elegantly gripped me—a shared sentiment among young girls. But with time, this fascination evolved into a deeper creative pursuit. Ideas for outfits danced in my mind, from t-shirts to suits, and I even turned these visions into drawings. Sharing with friends became a habit, a safeguard against forgetting. Life's course diverted me from childhood dreams, yet I believed true callings endure. Amid the confines of the COVID era, I scrutinized the fashion world and found a lack of novelty—oversized and odd designs prevailed, a reflection of our times' eccentricity.

In response, I envisioned silicone bodysuits, a blend of high-tech innovation and artistry. Hypoallergenic, water-resistant, and more, these creations burst with vivid hues to infuse daily life with joy. Thus emerged MYOB, or MyOBsession, featuring 10 drawings that encapsulate universal emotions, safeguarded by patents across the globe, and produced passionately in Northern Italy. To heighten the MYOB experience, we crafted a signature fragrance—a blend of Damask Rose, Amber, and Patchouli. This scent, ensconced within granules, adorns our branded bags and accompanies every product. A subtle infusion that lasts up to three months, amplifiable by placing the suit within our perfume box overnight. Embrace the allure—a fusion of innovation, emotion, and aromatic charm.   

What’s your design philosophy? How do you stay up to date with fashion trends?
MYOB encapsulates the idea that fashion and playfulness can harmonize seamlessly. Defy the conventions and embrace a daring new realm of audacious fashion. This signifies the transcendence of restrictions, the amplification of spontaneity, and the transition from daytime to unforeseen evenings. The forthcoming fashion era revolves around your distinctive sense of style, a reality made achievable by MYOB. More than just another trend, it is a movement, a fresh paradigm, a precursor to what lies ahead.

What’s your favorite thing about being a fashion designer ?
Technology has fundamentally reshaped our lives, bringing us into the future. Yet, when it comes to fashion, progress seems to have stalled. While styles may shift, they often give only the illusion of advancement. It was my deep-seated desire to rectify this situation that gave birth to MYOB—a creation that evolved from a mere concept to a full-fledged obsession of mine.

Our Bodysuit seamlessly complements jeans as well as business suits, pairing elegantly with heels or skateboards. It effortlessly transitions from club nights to dinner parties, from scooters to yachts. Whether you choose to wear it with a t-shirt or even as a swimsuit, the adaptable separates allow you to swiftly transform for the next setting. Much like a chameleon, you can effortlessly shift from day to evening, revealing a myriad of personas by simply donning the MYOB bodysuit. Your everyday appearance will metamorphose from the ordinary into something vivid, unmistakable, and entirely unique.

Allow us to also elaborate on the significance of our logo. During a stroll through Rome, I was captivated by Bernini's sculpture depicting the ecstasy of St. Teresa. This artwork encapsulates a moment of fervent inspiration, seamlessly merging the realms of the spiritual and the sensual—embodied strength found through openness. These sentiments have been artfully incorporated into our logo. As MYOB moves in sync with you, experience the very emotions that animate it.